Lindsey of Epperly Travel approached me during a pivotal point in her business: she was experiencing immense growth, but wanted to better target that growth toward her ideal client. Her current website had limited capabilities and she was having trouble adding the functions and content that she needed in order to make it adapt to the needs of her growing business.
Lindsey worked with Brand Strategist Bethany Tran of Weft & Warp Branding to better define her target market. Armed with this information, I helped Lindsey understand the visual tools we could use to create a brand that spoke to this audience. I then helped Lindsey organize the content for her site in a way that made it easy for visitors to find the specific things they were looking for.
The following images show the flow of the website design process, from beginning with a grayscale wireframe outline of the site (far left), to preliminary design ideas with the style tile (middle image), to the final full website mockup (right).
Website Design Process
Now Lindsey has a more functional website design that suits her new target market: younger families and Millennials who love to travel but are short on time.