As a designer who works with businesses of all kinds, I'm consistently aware that most entrepreneurs are running incredibly low on resources constantly. Whether its manpower, energy, money or time, small business owners often struggle to keep all the plates spinning. So it's no surprise that when … [Read more...] about How to Get the Most Bang for Your Buck Working With a Brand Designer
Someone recently asked me if I would ever consider going back to the world of "regular employment." That is, working for someone else and kicking this whole entrepreneurial thing to the curb. We were in a group setting, and another fellow designer chimed in. If the opportunity was right, and the job … [Read more...] about 3 Years in Biz: The Tips & Tricks That Have Kept Me Going
It’s Tuesday and that means you need a fun fact in your life, so here’s one: did you know that according to a recent study emotion is the #1 driver of great customer experiences, beating out ease and effectiveness of the product or service? Yep, as biz owners we’d all like to think that our product … [Read more...] about The #1 Emotion Your Customers Need to Experience
I'm taking some time to explore the VIP of the business world here on the blog. Who is that person? Your customer of course! Without them, face it, your biz is toast. If you missed my first blog post about The Five Things You Must Know About Your Customers, pop back on over there and check it out, … [Read more...] about The Secret Psychological Reason Your Customers Buy
In the world of marketing, there's tons of emphasis placed on your target market, your buyer persona, and your ideal client profile. Understanding your customer is key, and defining your target market is crucial, but knowing what kind of magazines your ideal client likes to read or what … [Read more...] about These Are The 5 Things You Need to Know About Your Customers
