If you're an in-house marketer, the new year can be such an exciting time. Fresh budgets and a fresh start mean that your creative plans for reaching those big goals this year can run wild. But there's one obstacle in your way: your boss. As a marketer, you know the huge impact that putting … [Read more...] about How to Convince Your Boss It’s Time for a New Website Design
A website that is so 2008 may be more than an eyesore, it could be costing you valuable marketshare. Just like cleaning a house or keeping up with landscaping in the yard, having a website for your business is not a one-and-done activity. It requires constant revisiting and upkeep to maintain … [Read more...] about Is Your Website Ready for 2018?
Ahhh, January 1st. New year, new you, right? Your calendar tells you it's time for a fresh new start, but what about your business? As we take time at the beginning of each year to reinvent ourselves, it's easy to want to overhaul our businesses too. It would be smart of me to tell you that … [Read more...] about 3 Ways to Determine You’ve Outgrown Your Brand
As a designer who works with businesses of all kinds, I'm consistently aware that most entrepreneurs are running incredibly low on resources constantly. Whether its manpower, energy, money or time, small business owners often struggle to keep all the plates spinning. So it's no surprise that when … [Read more...] about How to Get the Most Bang for Your Buck Working With a Brand Designer
Someone recently asked me if I would ever consider going back to the world of "regular employment." That is, working for someone else and kicking this whole entrepreneurial thing to the curb. We were in a group setting, and another fellow designer chimed in. If the opportunity was right, and the job … [Read more...] about 3 Years in Biz: The Tips & Tricks That Have Kept Me Going
It’s Tuesday and that means you need a fun fact in your life, so here’s one: did you know that according to a recent study emotion is the #1 driver of great customer experiences, beating out ease and effectiveness of the product or service? Yep, as biz owners we’d all like to think that our product … [Read more...] about The #1 Emotion Your Customers Need to Experience