CLIENT INDUSTRY
Consumer Products
PROJECT TYPE
Brand Strategy
Brand Design
Product Design
Holly Gardner, a mother of a child with life-threatening food allergies, was tired of the lack of available products catering to families experiencing these types of difficulties, so she started Safe & Happy Family. The lifestyle brand would cater to families, providing them with everything from medical lunchbox tags to kid-friendly eating utensils and inspired home goods.
Holly knew that she wanted to emphasize products with a strong, modern design aesthetic far removed from the typical clinical look of most products. Holly enlisted my help in creating a standout brand with an emphasis on fun.
![Panama City Beach logo designer](https://design.angie-webb.com/wp-content/uploads/2018/01/shf-logo.jpg)
![Panama City Beach Brand Designer](https://design.angie-webb.com/wp-content/uploads/2018/01/safe_happy_family_banner.png)
![Panama City Beach Brand Designer](https://design.angie-webb.com/wp-content/uploads/2018/01/visual_strategy_for_entrepreneurs.png)
Holly received national press coverage with the company and its products, including Women’s World Magazine and LaraCasey.com.
![Atlanta Shopify Designer](https://design.angie-webb.com/wp-content/uploads/2018/01/safe_happy_family4.jpg)
![Atlanta Shopify Designer](https://design.angie-webb.com/wp-content/uploads/2018/01/safe_happy_family3-1024x741.jpg)
![Atlanta Shopify Designer](https://design.angie-webb.com/wp-content/uploads/2018/01/safe_happy_family2-1024x683.jpg)
Starting her business with the firm foundation of a well defined brand allowed Holly to scale it with an intentional sense of direction as she gained more notoriety in the space.