CLIENT INDUSTRY
Consumer Products
PROJECT TYPE
Brand Strategy
Brand Design
Product Design
Holly Gardner, a mother of a child with life-threatening food allergies, was tired of the lack of available products catering to families experiencing these types of difficulties, so she started Safe & Happy Family. The lifestyle brand would cater to families, providing them with everything from medical lunchbox tags to kid-friendly eating utensils and inspired home goods.
Holly knew that she wanted to emphasize products with a strong, modern design aesthetic far removed from the typical clinical look of most products. Holly enlisted my help in creating a standout brand with an emphasis on fun.
Holly received national press coverage with the company and its products, including Women’s World Magazine and LaraCasey.com.
Starting her business with the firm foundation of a well defined brand allowed Holly to scale it with an intentional sense of direction as she gained more notoriety in the space.